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From Gut Feel to Data-Driven — How Indian Enterprises Are Finally Making the Switch

Apr 2025
7 min read
From Gut Feel to Data-Driven — How Indian Enterprises Are Finally Making the Switch

The End of Gut-Feel Decision Making

For most of Indian business history, major decisions — pricing, hiring, market entry, inventory — were made on experience, relationships, and instinct. This worked when markets moved slowly and information asymmetry was the norm. Neither of those conditions applies today.

The Acceleration

According to a 2025 Gartner survey of Asia-Pacific business leaders, India showed the highest year-on-year increase in self-service analytics adoption among all markets surveyed — up 41% from 2023. The driver is competitive survival.

  • Reliance Retail and D-Mart use sophisticated demand forecasting to reduce inventory waste and stockout rates simultaneously
  • Blinkit and Zepto use real-time order data to optimise dark store layouts on a weekly basis
  • Tata Steel and JSW Steel deploy predictive quality analytics that flag process deviations before defective product is made

The Common Thread

The common thread across these examples is not the sophistication of the AI. It is the foundational data infrastructure — clean, centralised, consistently updated, and accessible to the people who make decisions.

The Divide

India's data-driven transition is real, but it remains uneven. The enterprises building that infrastructure now are creating a compounding advantage. Those still running on spreadsheets and monthly review meetings are falling further behind with every quarter that passes.

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